He dubbed it the “shortpocalypse,” alluding to the 2017 “ adpocalypse” that saw creator earnings plummet when YouTube changed its algorithm. He went on to explain that creators like him had noticed a nosedive in revenue on their shorter videos, which were no longer being served with pre-roll ads. I’d love for it to be an Otamatone video, but unfortunately, YouTube has put me in the position that I have to make this video,” Sullivan began. “I apologize in advance, this is not an Otamatone video.
Rather than the cartoonish face of an Otamatone on the thumbnail, it’s Sullivan’s own face peering out from above the title, “ YouTube is Killing Our Channels.” But the next video in his feed, posted this Monday, stands out from the rest. Since starting the channel in 2015, Sullivan has racked up more than 200 million views primarily through videos like these, which can range from seconds to minutes long. Within days, it had more than 1.3 million views. Like many of his posts, it was a song cover illustrated with animation and brought to life with his instrument of choice: the Otamatone, an electronic synthesizer shaped like a music note. On April 23, YouTuber Gavan Sullivan uploaded a new video to his channel, TheRealSullyG.
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